Het festival begint officieel met de ietwat bizarre Grand Opening op donderdag in Arminius. Om 18.30 uur gaan de deuren open en om 18.45 uur is de officiële openingsceremonie. Je kunt er alleen bij zijn als je je polsbandje al hebt, dus zorg dat je die ruim op tijd hebt opgehaald. Voor de Grand Opening geldt wel vol = vol, dus als je met ons wil proosten met een gratis mini-cocktail, moet je zorgen dat je vooraan in de rij staat!
We hebben eerder iets geschreven over het idee achter The Grand Opening, wel in het Engels en we hadden even geen tijd om het te vertalen, maar als je dat geen probleem vindt, lees vooral verder!
Last summer, we rediscovered the value of contrast.
We were asked to host a stage at a large summer festival where we had nine bands play. Before the gigs, our DJs would warm up the crowd. The first day, our DJs were spinning their favourite tunes. All absolute bangers.
Then we realised that was the worst idea ever. You don’t want an amazing band having to follow up an amazing intro track. You need contrast.
The next day, our DJs played the Birdie Song on repeat right before the band started. Folks were clearly getting more and more irritated, and when the band finally began playing the crowd was so relieved that they started cheering as if the Beatles had been reincarnated.
Contrast works.
A couple of weeks ago, we started planning for the Grand Opening of Left of the Dial.
We’ve been to official openings before, and usually the director of the festival gives a lengthy speech to explain how proud they are and then some poor musician plays a few songs to an inattentive crowd of networking executives.
Granted, that would be a huge contrast to the rest of the festival, but not the kind we want.
We won’t reveal exactly what’s going to happen at the Grand Opening, but what we can say:
- You’re all welcome (you need a wristband though)
- We have a limited capacity (so don’t be late)
- It’s going to be the shortest opening ceremony ever (blink and you’ll miss it)
- There will be contrast
If you’ll join us for the Grand Opening you’ll also have the best seat in the house to see the first band in Arminius. Keep an eye on your inbox, Left of the Dial ticketholders will receive all needed info before the festival.
On Thursday the festival officially starts with the slightly bizarre Grand Opening at Arminius. Doors open at 18.30h and the official opening ceremony starts at 18.45h. You’re all welcome to join us, but you need to show your wristband to get in, so swing by the ticket desk first. Arminius is a big venue, but not big enough for all of you, so queue up early if you want to drink a free mini-cocktail with us!
More about the reasoning behind The Grand Opening:
Last summer, we rediscovered the value of contrast.
We were asked to host a stage at a large summer festival where we had nine bands play. Before the gigs, our DJs would warm up the crowd. The first day, our DJs were spinning their favourite tunes. All absolute bangers.
Then we realised that was the worst idea ever. You don’t want an amazing band having to follow up an amazing intro track. You need contrast.
The next day, our DJs played the Birdie Song on repeat right before the band started. Folks were clearly getting more and more irritated, and when the band finally began playing the crowd was so relieved that they started cheering as if the Beatles had been reincarnated.
Contrast works.
A couple of weeks ago, we started planning for the Grand Opening of Left of the Dial.
We’ve been to official openings before, and usually the director of the festival gives a lengthy speech to explain how proud they are and then some poor musician plays a few songs to an inattentive crowd of networking executives.
Granted, that would be a huge contrast to the rest of the festival, but not the kind we want.
We won’t reveal exactly what’s going to happen at the Grand Opening, but what we can say:
- You’re all welcome (you need a wristband though)
- We have a limited capacity (so don’t be late)
- It’s going to be the shortest opening ceremony ever (blink and you’ll miss it)
- There will be contrast
If you’ll join us for the Grand Opening you’ll also have the best seat in the house to see the first band in Arminius!