Bio provided by artist:
Serena Clara crafts what she calls ‘existential poetry-pop,’ merging raw, intimate lyricism with expansive, cinematic production. Her music invites listeners into vividly textured emotional worlds, drawing comparisons to forward-thinking femme alt-pop artists such as Kate Bush, Caroline Polachek, FKA twigs, and Mitski.
This year marks the release of EGOKIN, a concept-driven EP exploring the idea of the self as a family system. The project has attracted strong critical attention, positioning Serena as ‘one of the UK’s most intriguing emerging voices’ (DMY, 2025). A growing presence across the alt-pop landscape, she continues to carve out her own lane with a sound that feels both fearless and vulnerably human.
Bio provided by artist:
Serena Clara crafts what she calls ‘existential poetry-pop,’ merging raw, intimate lyricism with expansive, cinematic production. Her music invites listeners into vividly textured emotional worlds, drawing comparisons to forward-thinking femme alt-pop artists such as Kate Bush, Caroline Polachek, FKA twigs, and Mitski.
This year marks the release of EGOKIN, a concept-driven EP exploring the idea of the self as a family system. The project has attracted strong critical attention, positioning Serena as ‘one of the UK’s most intriguing emerging voices’ (DMY, 2025). A growing presence across the alt-pop landscape, she continues to carve out her own lane with a sound that feels both fearless and vulnerably human.